From 2–6 February 2026, Love Paper Week brought the print and paper industry together to challenge myths, share evidence and celebrate paper’s role in modern communications. Throughout the week, CDS Print Services actively participated in driving the conversation, publishing a series of posts that focused on sustainability, informed choice and the practical value of print when used responsibly and alongside digital channels. The strong engagement across the week demonstrated a clear appetite for fact‑based conversations about sustainable print among procurement, sustainability and communications professionals.
Some of the highlights of the week were:
One of the most engaged themes during Love Paper Week 2026 at CDS Print Services was myth busting. CDS Print Services published clear, evidence‑led posts addressing common assumptions that continue to influence procurement and sustainability strategies:
Fact: Print remains vital in trusted, regulated and high‑impact communications.
Fact: 76% of European consumers believe they should have the right to choose between print and digital communications.
Fact: Paper is renewable, highly recyclable and operates within a well‑established circular economy.
By grounding these messages in recognised industry research and Love Paper campaign data, CDS Print Services reinforced the importance of evidence over perception, driving meaningful interaction and discussion in comments and reactions.
Another key message that gained traction during Love Paper Week was the role of integrated print and digital strategies. CDS Print Services emphasised that sustainable communication is not about replacing one channel with another, but about balance.
Posts highlighted how:
This perspective reflected real‑world changes in audience behaviour and reinforced the idea that print remains a powerful entry point within a modern communications mix.
Love Paper Week at CDS Print Services also formed part of a broader sustainability conversation for early 2026. Alongside campaign posts, the business shared insights from collaborative sessions with Two Sides UK and Carbon Balanced Paper, focused on aligning clear, credible sustainability messaging for the year ahead.
These posts demonstrated how Love Paper Week fits into a wider strategy to:
The engagement on these posts reinforced the value of collaboration in moving the sustainability conversation forward.
Across the week, CDS Print Services’ LinkedIn content generated:
The interaction levels reflected a growing demand for clear, factual guidance in an environment where sustainability claims are increasingly scrutinised.
For organisations working with CDS Print Services, Love Paper Week reinforced several key takeaways:
These principles continue to guide how CDS Print Services supports customers across print management, procurement and integrated communication strategies.
What is Love Paper Week?
Love Paper Week is an annual industry‑wide campaign led by Two Sides that promotes the sustainability, recyclability and value of paper and print, running from 2–6 February 2026.
Why did CDS Print Services support Love Paper Week 2026?
CDS Print Services supports Love Paper Week to promote fact‑based understanding of print sustainability and help organisations make informed, auditable communication choices.
Is print sustainable compared to digital?
When assessed across its full lifecycle, responsibly sourced and well‑managed print can be highly sustainable and plays a complementary role alongside digital channels.
Love Paper Week 2026 was not just a moment in the calendar for CDS Print Services, but a reflection of its ongoing commitment to responsible, transparent and effective print communications. The conversations sparked during the week will continue to shape how organisations think about print, digital and sustainability throughout 2026 and beyond.
To join the conversation email us at info@cds.co.uk or contact us via our Contact Us page to find out more